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Hear the sound of concrete – give it a touch!
Milan Design Week, April 13-19 @ SUPERDESIGN SHOW Superstudio Più Via Tortona 27

At the Milan Design week IVANKA, the leading designer concrete brand presents The Sound of textures: a project developed to transform different concrete surfaces into unique sounds. This year’s show will give visitors the chance to meet the inner features of concrete connected with the sounds of music through human touch.

IVANKA welcomes Milan Design Week visitors and friends at SUPERSTUDIO PIÙ to wander around ‘Tortona Woods’ for the unconventional experience of ‘The Sound of Textures’. Symbolic trees will carry the tactile surfaces to embrace human interaction. Touching the textures one by one for their unique sound creates a symphony of concrete and an emotional snapshot combinig human movements with the material‘s inner spirit.

The series of presenting concrete’s particular but hidden attributes began with SEEYOU –contemporary gravestone design in 2009, continued with ‘CONCRETE GENEZIS’ in 2012 – the first collection of wearable concrete clothing and accessories and last year’s RAINHOUSE - a new complex technology that makes use of ‘bioconcrete’ rooftops, surfaces and cisterns developed to collect rain and turning it into the highest quality drinking water.

„We have taken concrete into many new fields of application and we always wanted to be connected with music. Five years back from now with a high-end engineer David Jankovics we developed AEROM Concrete Sound, a pair of 3-way, bassreflex, audiophile loudspeakers. Including the bass-reflex port the cabinet is entirely made of one single piece of moulded concrete. Except for the removable bottom plate, there are no joints of panels. The wall thickness varies to ensure non-parallel walls on the inside thus minimising the effects of standing waves within the cabinet. A rigid bracing located at various places further strengthens the rigidity of the enclosure. Concrete is a perfect material for loudspeaker cabinets. Its strength, rigidity and high density are all wanted features to efficiently isolate unwanted sounds from the backside of dynamic loudspeakers. There’s no distorted sound that would stain the music and reach the listener. With our speakers the unwanted effects of the cabinet were eliminated so that the drivers have got optimal working conditions.
Beyond our work with concrete to achieve the best quality sound we wanted to find more ways to be connected with music and sound. Discovering the possibility of ‘translating’ the various rich textures of IVANKA concrete surfaces into the language of sounds led to the project of ‘The Sound of Textures‘ as the main theme of our 2015 Milan Design Week Show.
We not only listen and play but we create music composed by the sounds of textures.


IVANKA’s designer concrete jungle will feature brand new products of its collection:

TRINITY – a three module system of tiles consisting of the originals of a large Trapeze, a small Rhombus, and a small Triangle. The idea of using these simple geometric shapes and to include them in the IVANKA collection came from a recently completed custom project of Harvey Nichols in Birmingham designed by Virgile + Partners. Floor and wall layouts with TRINITY can be endlessly configurated with the combination of the three original types, however each type can also be used separately as a complete system of tiles.

GAUDI by IVANKA – IVANKA continues the trajectory of the famous‚ Barcelona panots‘. The 2015 revisited design is available in 13mm and 20mm thickness and ships worldwide. Available in all colours of the palette, suitable for both flooring and wall decoration. The 2015 Milan Design Week show specials are GAUDI tiles in special metallic surface finishing.

ORTO Covering shall be presented in a brand new ‚terrarosso‘ colour celebrating the return of natural earthy tones in the palette of the IVANKA colour palette. On a micro scale the drawing on ORTO‘s surface represents the beautiful network of unsystematic splits in nature. Through its firm structure, heavy weight and durability, concrete transports the idea of a passive strength by its resistance of external forces as a perfect complement of the active force, the life energy of every living being – natural environment in harmony with built structures.

The Sound of Textures by IVANKA

April 13-19
SUPERDESIGN SHOW / Temporary Museum for New Design
SuperStudio Più gardens
Via Tortona 27 – Milan

Sound Design: Gábor Deutsch aka ​An​​organik

Image selection from IVANKA Image Gallery